Enterprise UX strategist and design systems leader — helping global organizations at Publicis Sapient, and clients across the UAE, UK, and USA build scalable, consistent digital experiences.
Led visual design direction and component system architecture for Omantel's full platform migration. Established reusable UI foundations including typography systems, spacing variables, and bilingual English/Arabic component variants with RTL support.
Modernized a complex, high-volume internal reservation platform used by brokers and global teams — aligning 500+ screens with Salesforce design system standards without disrupting a single live booking workflow.
Restructured data presentation, visual hierarchy, and UX patterns across Shell's internal business intelligence platform — improving scanability and decision-making efficiency for senior stakeholders.
Synthesized third-party Kantar research data into 7 actionable user segments and journey frameworks — transforming raw inputs into presentation-ready UX artifacts that drove senior-level product decisions.
Designed an award-winning Help Center supporting 500+ daily users with ~30% query self-resolution. Also conceived and launched the Smart Diary mobile app to 20K+ downloads at a 4.7-star rating.
Transforming a stone yard into a premier UK-wide luxury e-commerce brand
End-to-end UX transformation across web, iOS, and Android for a premium natural stone supplier. Restructured the entire product discovery journey — from fragmented navigation to a clear Search → Browse → Compare → Trust → Purchase flow.
Mobile-first recruitment ecosystem for the American transportation industry
Owned end-to-end UX for a dual-sided SaaS platform serving drivers, employers, recruiters, and public viewers. Synthesized 50+ client documents into a coherent product architecture.
I'm Hemlata Saini — a Senior Product Designer and Associate Art Director based in Delhi, India. Over a decade, I've designed scalable enterprise platforms, extended design systems, and simplified complex digital workflows for global organizations.
My work lives at the intersection of systems thinking, UX strategy, and pixel-perfect execution. I've designed products used by hundreds of internal users at companies like Marriott International and Omantel, tackled data-heavy B2B dashboards for Shell and ADNOC, and built brand-new digital ecosystems for startups and luxury brands across three continents.
Whether I'm re-architecting a fragmented 2,000-page telecoms platform or designing a mobile-first recruitment ecosystem for the American transport industry — the throughline is always the same: create structured clarity from complex chaos.
Whether you're leading a large-scale platform modernization, building a design system from scratch, or looking for a strategic design partner who works across geographies — I'd love to hear about it.
hemlata.saini@gmail.com